In today’s digital world, we have numerous social media
outlets at our disposal to use for marketing. Among one of the latest social
platforms to gain traction is Snapchat. Snapchat is a messaging app that allows
you to share videos and pictures with fun captions or lenses to spice up the
visual to send to friends and followers. While many view Snapchat as a trend
among teens, it has actually turned into a viable means of marketing for
businesses. As the social app continues to gain traction, Snapchat for business
marketing is simply a smart choice.
Press releases are evolving and becoming a common place in an SEO
strategy despite the controversy surrounding whether or not they
actually aid SEO. I'm here to tell you, yes, press releases will boost
your SEO strategy. I've taken the biggest myths about press releases to
give you the facts to help you use press releases effectively to
positively impact your SEO strategy.
Basically, RankBrain is the name Google is using for a machine-learning
artificial intelligence system that will help process search results.
The learning machine teaches itself how to do something, rather than
following detailed programming.
Last week, you may have noticed a slight difference to local results
displayed on Google's Local Pack-- 3 results instead of 7. Google
updated the search results displayed in the query to show fewer local
business listings to allow for a more mobile-friendly experience. This
redesign allows the results to fit better when searching from mobile
devices.
Many small businesses only choose SEO because they want a good ranking
with high traffic to their site. So they spend time optimizing their
site and develop a strong keyword strategy to support their blogging and
content marketing. But, then they need a distribution outlet for their
content marketing or they aren't going to see large results. The most
popular and effective form of content distribution is social media,
which is why you must invest in both. If you just stop at SEO, you're
cutting your potential success in half.
Branding is the single most important aspect to creating a solid
foundation to a business. Although many confuse branding with marketing,
the two are very different. In fact, you can't even begin to think
about marketing until you've established your brand. Your brand is
essentially the face to your business. It shows your customers who and
what you are to establish credibility and trust. Your brand works to
build relationships with your customers to be the defining edge to push
your business forward.
You've probably heard by now that Google is releasing their
mobile-friendly algorithm on April 21st, which will promote
mobile-friendly sites and index apps for more relevant mobile search
results. Although Google stated the impact would be "significant," it
turns out that the impact will be larger than anyone first anticipated,
sending shock waves throughout the SEO world.
