Monday, August 30, 2010

Why Should You Learn Search Engine Marketing (SEM)?

Search Engine Marketing is a vital skill to acquire to maintain visibility in the online world. Whether you are promoting a business, service, or increasing traffic to web content, search engine marketing (SEM) is just what you need!

SEM is used in combination with Search Engine Optimization (SEO) to increase a web page's search engine's results page (SERP) ranking, driving traffic to your web page. If you already know SEO, you are well on your way to learning SEM, for the simple fact, SEO is the foundation for SEM.

SEM incorporates different forms of hyperlinks to increase traffic and can even generate a profit. There are many linking methods used with SEM, which all produce almost instantaneous benefits. SEM allows you to always have a steady flow of traffic by getting your links out into the online world. With this increased visibility, you are able to land new clients, find new customers, and generate a profit.

Alyssa Ast offers Search Engine Marketing coaching to help businesses and writers increase their online visibility and profit potential. If you are interested in learning SEM but do not know SEO yet, that's ok too because Alyssa also offers Search Engine Optimization coaching. With Alyssa's SEM coaching packages available, you can expect to gain knowledge about:

  • The types of links

  • How to link properly

  • Link building

  • Backlinking

  • Making money with linking

  • How to maintain visibility with linking

  • and much, much more!

To learn more about Alyssa's SEM or SEO coaching packages visit the Coaching Services page. Combine both packages for a special discount and maximized web visibility!

Photo Courtesy of: "Multiple Connection" by graphican

Monday, August 2, 2010

Valuable Resource for Increasing Web Traffic

Kingman, Arizona- August 2, 2010- Author Alyssa Ast announced today that her book, ‘The Fundamentals of SEO for the Average Joe’ has been released and is available for purchase. ‘The Fundamentals of SEO for the Average Joe’ is an essential resource for writers interested in learning how to increase web traffic through the art of search engine optimization (SEO) and search engine marketing (SEM).

Written in clear and concise terminology, the book details the basics of search engine optimization, including techniques to ensure your online content ranks high on a search engine’s results page. Alyssa Ast also explains how search engine marketing can be incorporated within web content to generate profit and web visibility.

“This is a basic guide for all aspiring and seasoned freelance writers interested in learning the art of increasing web traffic.” says the author, “Plus, utilizing these valuable online skills increases a writer’s income potential, and can even prove to be a specialized niche service to offer clients.”

‘The Fundamentals of SEO for the Average Joe’ is available for purchase in both eBook and print form. Information about purchasing this valuable resource for writers can be found at

Alyssa Ast