Monday, July 23, 2012

Why Do I Need a Searchable Website?

The Success of Your Business Depends Your Website

Your business simply can't survive without a quality website that's easily searchable and correctly indexed on a search engine. With a quality website, you'll beat your competition and increase your business's potential success by reaching a global market. Many people feel a website isn't necessary, but this isn't the case. The world is now mobile, and everyone can now be found online, not matter their business niche. With the ease of access to the Internet via mobile devices, people now turn to the Internet numerous times per day to find a business that can help fulfill their needs. Therefore, a searchable website is critical to your business's success.

Benefits of a Searchable Website
The big Yellowpages book that's delivered to your door is now a thing of the past. Who wants to spend forever flipping through a phone book to find a business when you can simply type a few words into the Internet to find what you're looking for. This is where your website becomes critical, especially when running a B2C business. Your customers are turning to the Internet to find the company they are looking for. Your website will provide them with the information they need, plus detailed content about your business and the services/products your business offers.

Many feel that they don't really need a website if they have a B2B business, but this isn't the case either. Investors and other individuals that are vital to your company's success will be searching for companies to fulfill their needs. Again, here's where your website comes into play. Not to mention, Googling a business or person prior to making a business deal is now a common practice. If they can't find any information online, they are likely to turn away to another company. But, if you have a quality and professional website, you'll make a greater impression by providing all of the information needed about your business.

Where your business's website ranks on a search engine is equally as important. A well optimized website will rank higher on a search engine than organic websites. Therefore, you'll beat your competition. Not too mention, many people only view the first results page of a search engine when searching for information. If your website isn't listed on that page, your company won't even be in the running because no one will see it.

With the Internet an everyday tool used, you simply can't afford not to have a great website that's easily searchable.

Need help creating a searchable website? Contact Alyssa today to discuss getting your website to the top to beat your competition!

Wednesday, July 18, 2012

Creating Website Content that Works!

Is your website's content getting the job done?

Website content serves many purposes and is needed to ensure your website is a valuable tool for, not only your business's success, but for your reader's experience as well. Website content needs to be both engaging and informative, while being easy to navigate and searchable, drawing traffic to your site. If your website's content is lacking in any of these areas, your website's content may not be getting the job done.

Website Content that Works!
To have a website that gets the job done, you must have a website that works. Creating a website that works must contain correctly written and optimized content to draw traffic to your site and keep your readers active.
  • Valuable web content.- Poorly written web content hurts the success of a website. The web content on your site must be valuable and relevant to your website's topic. It must be engaging and informative for your readers, while increasing the function capabilities of your website. Well written web content is the spotlight of your site. It proves you have a creditable website readers can trust, which they will return to and share with others.
  • Searchable website.- Your website must be easily searchable as well. To accomplish this, you must ensure your website's content is correctly optimized with both search engine optimization and search engine marketing. With these two methods combined, your website will beat your competition by ranking as high as possible on a search engine's results page, increasing your website's traffic and success.
Not sure if your website's content is getting the job done? Contact Alyssa today for a free quote to have your website's content developed or rewritten to maximize your site's potential.