Tuesday, October 29, 2013

What Can the Benefits of Press Releases Do for Your Business?

Many business owners underestimate the power of well written press releases as part of their marketing strategy. There are many benefits of press releases, each offering more potential for your business to become successful. When you distribute effective press releases, you increase your brand's identity, as well as attract potential customers and investors. Whether you're targeting a large or small audience, a press release will help you reach your niche audience easier and on a broader level. And, although there is some debate about whether or not a press release is beneficial for SEO, in my experience, it is indirectly effective. If you're not doing it already, you need to incorporate press releases into your marketing strategy.

Boosting Company's Visibility
One of the best known benefits of press releases is the increased visibility your company will receive as there are a number of places you can distribute your press releases-- both online and in print. Although Google claims press releases don't aid your ranking, there is conclusive proof an effective press release will appear on search engine results, further promoting your company's visibility.

Establishes Your Credibility
When you distribute well written and informative press releases, you boost your company's credibility. With the increased visibility, your brand recognition further increases. With that increase, you are then labeled as a solid and credible company in your industry. As a result, more customer and investors will be attracted to your company. 

Attracts Customers and Investors
Customers and investors both follow the news; therefore, they will pay attention to any press release you distribute. They are more likely to go with a company that has been in the news than a company no one knows about. 

Inexpensive Marketing Strategy
Despite common misconceptions, press releases aren't that expensive. Yes, you'll need to hire a press release writer to ensure you have a well written release that's not an advertisement, but the expense is worth it. As far as distribution is concerned, there are paid and free services. Even with the free distribution services, you'll still receive the benefits of press releases, just maybe not on the same level as you would with the paid distribution services.

Your company should put out press releases regularly, at least every quarter announcing new news, products, services and promotions. There are very strict requirements when it comes to creating an effective press release, so make sure you hire an experienced press release writer to ensure the job is done right.

If you're ready to achieve the benefits of press releases for your business, give me a call to discuss an appropriate course of actions.

Wednesday, October 16, 2013

SEO Crash Course

Search Engine Optimization: Introduction to Keywords and Phrases
Search engine optimization (SEO) revolves around the use of keywords and phrases. Keywords/phrases are the word or phrase a person types into a search engine to find information about a certain topic. For example, if someone is looking for information about planting a garden, they might type in "gardening tips," "how to plant a garden," or "gardening." These are keywords and phrases.

Search Engine Optimization: How to Create Killer SEO Titles
Many people forget that search engine optimization also includes optimizing the titles of content and web pages. Correctly optimized titles are essential for search engine result's page (SERP) ranking. Combining SEO with a catchy title, not only increases your online visibility, but also entices readers to pick your content over others.

Search Engine Optimization: Introduction to Keyword Density- Part 1
 When utilizing search engine optimization, you must use the correct keyword density to achieve high search engine result's page ranking. Plus, the correct keyword density will allow readers to accurately find the information they are seeking. Keyword density is the number of times keywords and phrases appear within content compared to the content's overall word count.

Search Engine Optimization: Introduction to Keyword Density- Part 2
Last week, during Part 1 of the Introduction to Keyword Density series, we discussed a basic introduction to keyword density, including how to find your density level and how to use keyword density to optimize content. This week, during Part 2 of the Introduction to Keyword Density series, we will cover basic tips that will help you optimize content correctly.

If you need help with your SEO strategy, give me a call today. I also offer FREE website review services to determine how well your current SEO efforts are performing.

Wednesday, October 9, 2013

Recovering for the Google Algorithm Impact

Throughout the last couple of years, Google has steadily set in place many algorithm changes to enhance the internet browsing experience. Although the browsing experience has been promoted with these changes, many webmasters are feeling the impact and struggling to recover. Just when you begin recovering from one Google algorithm impact, Google releases another and makes the recovery process even harder. So, what can you do to fully recover and protect yourself from future algorithm updates?

A quality website is more important now than ever before. No matter if you've been hit by Google Panda, Penguin or Hummingbird, you need to put your website's visitors first when developing your website. If your website isn't engaging or informative, Google is going to knock you down on the search results page and replace your spot with a website that will meet the internet browser's needs. Your website also needs to function in favor of the internet user and be appealing to the user as well. If any of these aspects are lacking, expect to suffer from a decrease in ranking.

This is only the beginning. There have been so many changes made to the algorithm requirements over the last couple of years, it can be nearly impossible to stay on top of them all, making recovery seem impossible. That doesn't have to be the case. If you're struggling to recover from the Google algorithm impact, I've stayed current with all of the new changes and can help you recover faster. Not to mention, I can also help you recover from any penalties you may have received and help you avoid them in the future.

If you need help recovering from the Google algorithm impact, give me a call today to set in place a plan of action to give your ranking a boost.