Tuesday, October 29, 2013

What Can the Benefits of Press Releases Do for Your Business?

Many business owners underestimate the power of well written press releases as part of their marketing strategy. There are many benefits of press releases, each offering more potential for your business to become successful. When you distribute effective press releases, you increase your brand's identity, as well as attract potential customers and investors. Whether you're targeting a large or small audience, a press release will help you reach your niche audience easier and on a broader level. And, although there is some debate about whether or not a press release is beneficial for SEO, in my experience, it is indirectly effective. If you're not doing it already, you need to incorporate press releases into your marketing strategy.

Boosting Company's Visibility
One of the best known benefits of press releases is the increased visibility your company will receive as there are a number of places you can distribute your press releases-- both online and in print. Although Google claims press releases don't aid your ranking, there is conclusive proof an effective press release will appear on search engine results, further promoting your company's visibility.

Establishes Your Credibility
When you distribute well written and informative press releases, you boost your company's credibility. With the increased visibility, your brand recognition further increases. With that increase, you are then labeled as a solid and credible company in your industry. As a result, more customer and investors will be attracted to your company. 

Attracts Customers and Investors
Customers and investors both follow the news; therefore, they will pay attention to any press release you distribute. They are more likely to go with a company that has been in the news than a company no one knows about. 

Inexpensive Marketing Strategy
Despite common misconceptions, press releases aren't that expensive. Yes, you'll need to hire a press release writer to ensure you have a well written release that's not an advertisement, but the expense is worth it. As far as distribution is concerned, there are paid and free services. Even with the free distribution services, you'll still receive the benefits of press releases, just maybe not on the same level as you would with the paid distribution services.

Your company should put out press releases regularly, at least every quarter announcing new news, products, services and promotions. There are very strict requirements when it comes to creating an effective press release, so make sure you hire an experienced press release writer to ensure the job is done right.

If you're ready to achieve the benefits of press releases for your business, give me a call to discuss an appropriate course of actions.




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