Wednesday, August 14, 2013

Creating Quality Content for Your Website

We all know it's absolutely essential for your website's success and ranking to provide quality and relevant content to your visitors. But, what if your business funds aren't enough to hire a writer or website developer to create quality content for your website? Don't give up yet. You can create the content yourself, even if you aren't the best with words. There are many tools available that can help you out. For example, I used Grammarly to grammar check this post, because even the most skilled set of eyes can miss something. It gives you an extra set of eyes to ensure your content is top notch.

To create your own website content, without spending a fortune, you can look for a writer who is just beginning their career. However, by doing so, you need to be careful. The saying, "You'll get what you pay for" remains true-- somewhat. There are many great writers with a natural born talent who aren't yet supported by the experience they need to charge professional rates. Therefore, they are often willing to provide you with the content you need at a cheaper price to develop their portfolio. But, be careful because most low rate writers won't provide you with the quality content you need. To find the few good writers out there who will give you great content, be sure to ask for plenty of samples before agreeing to work with them.

If a low rate writer is still out of your budget, create the content yourself. Even if you aren't great with words, you can still create a rough idea of what you want your content to say. Next, you can use online tools, such as the one mentioned above, or ask friends and family to help you edit and proofread your content. If you do have a little bit of funds available, hire a proofreader to help you out. 

What about optimizing website content? Again, you don't need to hire an expensive SEO firm. You can learn how to optimize the content yourself. The Fundamentals of SEO for the Average Joe is a great resource for learning basic optimization. However, be aware that your SEO efforts will fail if you don't know what you're doing. So, if you can, it's always best to use an SEO professional.

Need help creating quality content for your website? Contact me today to discuss your options.