Monday, January 6, 2014

Content Tips for eCommerce Websites

Many webmasters forget a critical component when developing an eCommerce website-- quality and relevant content. As you try to promote your products on an eCommerce site, it's easy to primarily focus on marketing your products, but what about your website's visitors? What's going to make them continue to return to your site after they've made a purchase? What will set your website apart from your competitors? The answer is simple-- quality and engaging content.

Not only do you need a strong and informative landing page, but you also need to include articles, blogs, videos and images to further promote your products. Plus, it will provide your website visitors with interesting content that will keep them coming back time and time again. As a result, you'll help develop brand loyalty; thus, increasing your sales.

If you're struggling to come up with ideas for content, these content tips for eCommerce sites will help you out.

How-to articles-- How-to or do-it-yourself articles are great for eCommerce sites. Create articles that are relevant to the products you sell. For example, if you sell beauty products, create "How to curl your hair" or "How to deep condition your hair." It will help drive traffic as you'll have interesting and engaging content. Not to mention, readers are likely to share the articles as well.

In depth product descriptions-- Often, product pages have a short product description. To add to your website's content and to provide more useful information, link a longer product description to your products page. Include reviews on the longer product description pages as well.

Videos and Images-- Videos and images are a hit in the marketing world. People don't just want to read about a great product, they want to see it in action. Create short videos or picture tutorials showing how the product works and the benefits.

There are many great ways you can create content for your eCommerce website. Other methods to drive traffic to your eCommerce site includes adding reviews and set up a forum or discussion area for your customers.

What are come content tips you use for your eCommerce websites?

2 comments:

Nancy Carter said...

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http://www.itverticals.com/services/e-commerce.html

Alyssa Ast said...

Thank you. I'm glad you enjoyed it.