Monday, March 3, 2014

Best Tips for Effective Email Marketing

Email marketing is a cost effective and successful form of marketing.
As many business owners become more reliant on mobile and social media marketing, many now consider email marketing to be a trend of the past. Yes, in a sense email marketing has faded from popularity, but it's still an effective form of marketing when done correctly. And, since many of your competitors probably aren't utilizing the marketing strategy due to it being "old fashioned" you'll be one step ahead and reach a larger audience than your competitors by combining email marketing with social and mobile marketing.

Often, email marketing is more effective than social media and mobile marketing because it provides a more personalized experience. We all know the relationships you build with your customers are critical. Customers want to feel heard, valued and important. Customers don't want to feel like a number or a potential dollar sign. They crave that personalized experience; thus, building brand loyalty and repeat customers. By utilizing email marketing effectively, you'll give your customers that personalized experience they crave.

Effective email marketing provides a more direct line of communication with your customers, turning that improved line of communication into sales. It's also very cost effective when compared to mobile and social marketing. Basically, your email marketing campaign will pay for its self as you transform the conversation into sales.

Effective email marketing takes time and a carefully thought out plan. If done incorrectly, email marketing comes off as spam and an overall waste of time for your customers. No one wants their email inbox to be full of junk, so give them something they will want to read. How do you do this?

First, you need to start with a strong and informative subject line, yet keep it as short and to the point as possible. Personalize the experience for your customer by referring to them by name. These two simple things will help build the relationship with your customers as they are more likely to trust you and not consider you to be a spammer.

The message you deliver in your email should hold it's own unique voice that will appeal to your readers. You don't want to come off as a robot so keep it real and human. When delivering your message, keep it informative and niche specific with quality content. As a result, your business and products are more likely to be shared via referrals and word of mouth.

Most importantly of all, you don't want to send out too many messages. People have enough emails to go through as it is. If you send out too many emails, your customers will get annoyed and simply delete your emails without even opening them. So, avoid the overflow. Limit the number of emails you send and utilize the tips above for a cost effective email marketing strategy.

To learn more about email marketing and how it can benefit your business, contact me to discuss your options.



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