Monday, September 15, 2014

Is Instagram or Pinterest Better for My Company?

When developing a social media campaign it can be difficult to determine which social media platforms will be most effective for your business. One of the top questions I'm asked is whether Pinterest or Instrgram is best? The answer really depends on your business and your target audience. There are benefits to both; however, they do differ from one another.

Here's a simple break down to help you decide which is best for your company:

Pinterest vs. Instagram
Instagram has almost the exact same amount of male and female users, while Pinterest tends to be generated more towards females, with as much as 70 percent of users being female. So, if you're targeting females specifically, I'd go with Pinterest.

However, Instagram has a slightly larger hold on younger generations than Pinterest. Over half of Instagram users range in age from 18-34, while less than half of Pinterest users fall into that age range. Pinterest has a higher usage of older users when compared to Instagram. If you're targeting younger generations, stick with Instagram, but if you have an older target audience or no specific age in mind, go with Pinterest.

Your company doesn't have to use every single social media platform to market effectively. Instead, pick the most relevant sites for your target audience.

Need help figuring out which social media platforms are better for your company? Contact me today to discuss your options!


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