LinkedIn is a well known networking site to connect with like-minded professionals for various reasons, whether for personal connections or increased business prospects. LinkedIn is also a great place to promote your marketing strategy, especially when involved with B2B. As the majority of the LinkedIn users are there for a direct reason, you'll easily connect with the right people to further your business's success. A great way to promote your B2B social media marketing marketing strategy is to take advantage of LinkedIn groups as you're able to connect with people who will further your business.
By joining niche specific LinkedIn groups, you're able to establish connections to easily communicate with the professionals you need to take your business to the next level. Plus, the people you connect with won't just be local connections. You'll establish global connections that will expand the reach of your business. Sure, you may be directly connect to 50 people on your personal profile, but after you join a group, that 50 turns into a potential 500 or more as you become connected with every member of that group. Therefore, try to join the top groups that are relevant to your niche for maximum connections.
As the members of the LinkedIn groups you join already have a common factor in place, you can easily share relevant information, join discussions, and market related material and information within those groups. Of course, this is beneficial in a number of ways. If you're looking for a certain type of professional to aid your business, such as an investor, you can post your information within the group. Or, if your business is currently offering a service that will benefit similar businesses, you can market or announce that service within the LinkedIn groups.
There are other B2B social media benefits that are attributed to the use of LinkedIn groups as well. Basically, after you join a group, you have a directory of professionals at your finger tips. You no longer have to seek out the professionals you need or wait for them to find you. It will save you a lot of time and effort as each member of the group already shares a common interest. You can easily browse members of the groups to contact. If you find someone who may be beneficial to your business, you can contact them directly through the group or your LinkedIn account.
To maximize the B2B social media benefits associated with LinkedIn, don't just join groups-- create your own. By creating your own LinkedIn group, you'll establish communities you can use to your benefit. If you decide to start your own group, try to offer a unique approach to reduce the amount of competition you'll have with other similar LinkedIn groups. Now, each member who joins your group is another added potential business prospect-- again, saving you time and effort as they've come to you.
LinkedIn groups aren't just great for connecting with professionals who share similar interests. Yes, it's great to connect with like-minded people on the site for personal reasons as you're able to relate to one another, but it's also great for business. If you want your B2B social media strategy to succeed, don't underestimate the effectiveness of LinkedIn groups. It's not as time consuming as you might think, and you'll be happy you did.
Do you use LinkedIn groups for your B2B social media strategy? What benefits have you gained from using the groups for your marketing?