|SEO tips for a successful eCommerce website|
When you develop an eCommerce website, you need to ensure every page of your website contains informative and unique content that hasn't been duplicated elsewhere. Quality content reigns king, and it's the number one aspect of SEO that will set your eCommerce website apart from others. It doesn't matter how many pages of content you have if every page lacks quality. Plus, the terms used in your content will increase your likeliness of appearing on user searches.
As you create the content, make sure you're being as descriptive as possible in regards to your products/services. List as much information as possible to interest and engage your website's visitors. If they are interested in a particular product, but can't find out if it's available in different colors on your website they will turn to another website that has all of the information they need to make their purchase.
While creating your content, the keywords you use need to include your product or service names. By using the product/service names in your content, titles, header and product descriptions you'll drastically promote your site's online visibility through product/service searches. It also makes your website more user-friendly, while aiding with ranking and its appeal overall.
In addition to using your products/services in your SEO elements for your website, you'll need to use keywords that are relevant to your products/services. Incorporate the keywords into your content, metas, headers and titles to boost your website's potential visibility. However, be careful you don't overdo it by keyword stuffing.
Another aspect you need to pay careful attention to when creating an eCommerce website is the site's URLs. Often, this area is overlooked and hurts your site's ranking. In order for your URLs to be effective for SEO, they need to be as short, simple and descriptive as possible. If you can, incorporate your products/services and keywords into the URLs, but only if you can keep them short and to the point.
It's also a good idea to allow product reviews and comments on your website. Some website owners are hesitant to do so as they fear they will receive bad reviews or comments. Essentially, this is inevitable; however, if you have a quality product or service, the good will outweigh the bad. As many people base their purchases on reviews and comments, the comments and reviews will encourage others to purchase your products/services.
If you hope to have a lucrative eCommerce website, you really need to pay special attention to your SEO efforts.
Here are some more SEO tips for eCommerce websites that shouldn't be overlooked:
- Crosslink your internal pages
- Keep your content and website updated
- Promote your site, products and services
- Develop a content and marketing strategy
- Don't use manufactured product descriptions as they will be duplicate content
- Optimize your images and videos
- Create unique meta descriptions
- Link your products/services to your Homepage