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It's important to use both branded and non-branded keywords on your website. You don't want to only use branded keywords, because not everyone has heard of your company, so how will they find you if there aren't non-branded keywords used too?
It's common practice to use more non-branded keywords on your website than branded because it will allow you to reach a wider audience. However, the "About Us" page on your website is the perfect place to increase your branded keyword density if your website's overall branded keyword density is low.
What are some ways you use branded keywords?