Wednesday, December 31, 2014

Happy New Year!!

Hello to another New Year! I hope 2014 treated you as well as it treated me. I hope 2015 brings amazing opportunities your way.

As we say good bye to 2014 and hello to 2015, here's a look back at the top posts from 2014:

'This Post Was Served'-- Facebook Unveils New Changes...Again

If you went onto your Facebook pages yesterday, you may or may not have noticed a slight new change-- your posts were served. That's right, your posts are now served to people not seen by people. At the bottom of your posts, you'll now see, 'this post was served to XX people' versus 'seen by XX.' What's Facebook doing? Who knows. Probably a little experiment. Whether it sticks around or not, we have yet to see.

3 Small SEO Mistakes that are Hurting Your SERP Ranking

SEO is a very complex area, which allows for a lot of room for errors. Despite hours and hours of effort to correctly optimize your website, you may be making simple SEO mistakes that are hurting your SERP ranking. Anyone can make these simple SEO mistakes, but most often, it's webmasters who don't fully understand the algorithm requirements, lack knowledge of proper white hat methods, or those who just have bad information in terms of SEO.

How LinkedIn Boosts Your B2B Social Media Marketing Strategy

LinkedIn is a well known networking site to connect with like-minded professionals for various reasons, whether for personal connections or increased business prospects. LinkedIn is also a great place to promote your marketing strategy, especially when involved with B2B. As the majority of the LinkedIn users are there for a direct reason, you'll easily connect with the right people to further your business's success. A great way to promote your B2B social media marketing marketing strategy is to take advantage of LinkedIn groups as you're able to connect with people who will further your business.

Best Benefits of Blogging for B2C Businesses

Blogging offers numerous benefits for both B2B and B2C businesses. Often, blogging is underutilized because business owners feel it isn't relevant to their business's niche, such as retail stores. This couldn't be further from the truth. No matter your niche or industry, blogging for B2C businesses is effective as it offers that personal touch customers crave. It provides them a reason to stay engaged with your business other than just when they want to make a purchase. They will keep coming back to your site time and time again; thus, developing brand loyalty.

Monday, December 29, 2014

Protecting Your Ecommerce Website from Shopping Cart Adandonment

Even online, consumers like to window shop. No matter how long they may spend on your eCommerce website, they may fail to buy something-- leaving your shopping cart abandoned. You're able to turn more customers into actual paying conversions with a few simple tips:

1. Provide a set rate or free shipping.
2. Remove any hidden fees or charges.
3. Ensure the shopping cart is easily accessible and simple to navigate.
4. Offer diverse payment options.

These four simple tips will help you protect your eCommerce site from shopping cart abandonment. Why should you protect your cart? Check out these eye opening stats from Stefan Schumacher.

Stefan Schumacher
Stefan Schum

Thursday, December 4, 2014

5 Tips for Content Marketing Campaigns

With the vast wave of social media and mobile devices hitting, 2015 content marketing campaigns need to be strong and follow the current trending data to be effective in 2015. We all know quality content reigned king in 2014, and predictions for this year say quality content will be even bigger. To have a successful year, follow these tips for content marketing campaigns to build your brand and business prospects.

#1. Create Quality Content and Don't Stop
The key to any successful content marketing campaign is to create quality and engaging content, and then don't stop. You can't just create a handful of things and then stop because people want to see fresh content. It provides them with a reason to return time and time again. If you don't update with fresh content regularly, they'll likely forget about you. Always leave your audience craving more, and then give it to them.

#2. Don't Limit Your Content by Thinking You Know It All
With content marketing campaigns, you can't be afraid to experiment from time to time. It's not uncommon for businesses to find a content marketing strategy that works and then stick with it, which is good. However, if you aren't open to new ideas, you're limiting yourself. Just because one strategy has worked well, doesn't mean another strategy won't be as beneficial. Always experiment because you never know, you just may find 2 or 3 strategies that are equally as effective as the first.

#3. Create Numerous Forms of Content
Due to the many outlets to connect with your audience, you want to create various forms of content to reach a wider audience. Some people prefer to read; whereas, others prefer to watch videos or look at pictures. Don't limit yourself to just the people who read by creating blogs. Create content that will reach everyone despite their preference. Don't limit your distribution methods either. Utilize as many distribution outlets as possible.

#4. Keep Consistent Sharing Patterns
When distributing your content and sharing it, remain consistent. Don't overdo it, but don't under-do it either. You don't want to share the same content over and over again because people will become bored and irritated. Always distribute new content regularly. Keep your sharing patterns consistent for a larger feedback. It's not just something you can do here and there, it needs to be regular.

#5. Stop Thinking So Much
To run successful content marketing campaigns, you need to stop thinking so much as well. You can't sit around and over analyze all day. Don't stress if you think it's too many words or too long of video--just go with it. If someone disagrees, don't stress out because you can't please everyone. You'll need to develop somewhat thick skin and go with your gut.

What are some tip for content marketing campaigns you use?

Wednesday, December 3, 2014

Creating a Content Marketing Campaign

Creating a content marketing campaign is very beneficial to the success of your business as it allows you to develop brand loyalty and increase profits.  An effective content marketing campaign takes brainstorming to create a guide to follow. You'll know exactly what you need to do to reach your targeted audience and business prospects. But, where do you begin? What type of content should you use? How will you create content that interests people? No matter how many questions you may have, the very foundation to all of the answers includes the use of quality content. Establishing a content marketing campaign will be pointless if it lacks quality content. To ensure your campaign consists of quality content, there are a few questions you'll need to answer.

Who are you trying to reach and how will they find you?
Before creating anything for your content marketing campaign, you need to know who you're trying to reach. By doing so, you'll focus your content's topics and appeal to reach a specific group of people who will find your content interesting and informational. Don't waste your time trying to please everyone, because it's impossible. You'll be wasting your time trying to engage people who have no interest in what you're saying. After you've determined you're target audience, research keywords that your audience may use to find your content. Then, incorporate these keywords into your content once it's developed.

How will you reach them on a personal level?
Now that you know who you're going to target, you need to figure out how you'll reach them on a personal level to create brand loyalty to keep them coming back to your company time and time again. You'll need to not only create informative content that will grab their attention, but it must also connect with them to give the sense of a personal relationship with your company.

What type of content will engage your audience?
After you know who you'll be reaching and how you'll connect with them, you'll need to decide what type of content you'll use. Don't feel limited to using just one type. You can use various forms of content, such as blogs, articles, videos and pictures-- even a combination of more than one. No matter the type of content you use for your content marketing campaign, it needs to be quality and informative content with a strong call to action.

How will you distribute the content?
Now that you have your content, what will you do with it? How are you going to distribute it to reach your audience? There are a number of methods you can use to distribute your content. Depending on the type of content you've created, you can establish webpages, blogs, utilize social media accounts, YouTube and many more distribution outlets.

Creating a content marketing campaign can seem overwhelming, but it is worth the time you spend brainstorming. If you're worried about creating the content yourself, there are many professionals for hire that can help you with your content marketing campaign.

How did you create your content marketing campaign? How did you create content to connect with your targeted audience?

Tuesday, December 2, 2014

Tips for Writing PPC Ads

Pay-per-click (PPC) advertising is a marketing strategy that involves placing sponsored links with keywords on search engines to encourage clicks. Keyword selection is essential for PPC ads to be effective. They must not only appear on the correct pages of a search engine, but they must also encourage a call to action from an Internet user to click on the sponsored link. Writing PPC ads can be a little tricky because you're only permitted a short space to inform and encourage a click. And, lets not forget optimization must be included too.

When writing PPC ads, wording is critical as you must inform customers about a product or service and encourage them to click on the link in only one or two short sentences. Here are some useful tips to learn how to write PPC ads that work.

1. One Size Doesn't Fit All
When writing PPC ads, you need to use your keywords correctly. Don't create one phrase and plug in different keywords. Instead, create specific ads for specific keywords. Also, make sure you cater the ads you create to meet the buyer's needs. Also, consider the buying cycle of each product/service.

2. Ad Tone Needs to Be Appropriate
When writing PPC ads, keep your tone in mind. If you're trying to sell a fun product or service, don't use a bland tone. You want to keep it upbeat to promote your fun product/service. Spend time creating your PPC ad copy to find the perfect tone. If you cut corners, you may just miss the one aspect that will allow your ad to succeed.

3. Don't Be Afraid to Experiment
When monitoring your statistics or trending data, don't be afraid to change things up a little bit with some experimentation. Also, think outside of the box to make your ad copy fresh and spicy. If your PPC ad content is boring, why would anyone want to click on it?

Now that you know how to write PPC ads, spend time brainstorming to create the most appealing and well functioning ad possible.

What are some tips you use when writing PPC ads?

Monday, December 1, 2014

Keyword Research Tips for B2B Strategies

There are many differences between SEO strategies, depending on if you're B2B or B2C. Keyword selection is only one area that differs between the two. Your keyword research for B2B can be a little tricky because there are many extra factors you need to take into consideration when compared to B2C. You need to remember, that you'll have to use a variety of keywords on your website, not just your homepage. Targeting the same keywords over and over again will cause you to miss many opportunities as people think differently. By using these keyword research tips for B2B, you'll use a variety of words and phrases to reach a larger audience.

1. Check your analytics
Before selecting keywords, take a look at your analytics to see which words are already drawing traffic to your site. This will give you an idea of how search engines are currently perceiving your site. It's a starting to point to determine what's already working and where you need to make adjustments. Keep the keywords that are already performing well in mind when you begin your keyword research.

2. Check your competition
Next, check out your competitors' websites. Use analyzing tools to see which words and phrases your competitors are using and ranking with. Use this information to find long tail keywords that are helping your competitors. It also doesn't hurt to change the phrasing of your competiros' keywords if they have a low competition when conducting your keyword research.

3. Keep an open mind
When researching keywords for B2B, keep an open mind because no one thinks the exact same. Just because a particular phrase is ranking well, don't limit yourself to it. Use different but relevant words and phrases to reach a larger audience. For example, one person may say "Internet marketing" while another says "online marketing." Use a variety of phrases to reach more people.

4. Consider the sales cycle
When choosing your informational and transactional keywords, you need to remember the sales cycle. Since most B2B selling cycles are longer than those for B2C, research keywords that will develop trust over time as B2B products and services are generally more expensive and more involved than those for B2C.

5. Keep it simple
While researching keywords for B2B, remember to keep it simple. Keep the technical aspects to a minimum as to not overwhelm your new website visitors. Your terminology must be kept simple so your target audience will understand. But, don't "dumb-down" your keywords too much either. You need to find a happy medium that keeps the industry jargon to a minimum to constantly attract new visitors.

What are some tips for B2B that you use for your keyword research?