Thursday, December 4, 2014
5 Tips for Content Marketing Campaigns
#1. Create Quality Content and Don't Stop
The key to any successful content marketing campaign is to create quality and engaging content, and then don't stop. You can't just create a handful of things and then stop because people want to see fresh content. It provides them with a reason to return time and time again. If you don't update with fresh content regularly, they'll likely forget about you. Always leave your audience craving more, and then give it to them.
#2. Don't Limit Your Content by Thinking You Know It All
With content marketing campaigns, you can't be afraid to experiment from time to time. It's not uncommon for businesses to find a content marketing strategy that works and then stick with it, which is good. However, if you aren't open to new ideas, you're limiting yourself. Just because one strategy has worked well, doesn't mean another strategy won't be as beneficial. Always experiment because you never know, you just may find 2 or 3 strategies that are equally as effective as the first.
#3. Create Numerous Forms of Content
Due to the many outlets to connect with your audience, you want to create various forms of content to reach a wider audience. Some people prefer to read; whereas, others prefer to watch videos or look at pictures. Don't limit yourself to just the people who read by creating blogs. Create content that will reach everyone despite their preference. Don't limit your distribution methods either. Utilize as many distribution outlets as possible.
#4. Keep Consistent Sharing Patterns
When distributing your content and sharing it, remain consistent. Don't overdo it, but don't under-do it either. You don't want to share the same content over and over again because people will become bored and irritated. Always distribute new content regularly. Keep your sharing patterns consistent for a larger feedback. It's not just something you can do here and there, it needs to be regular.
#5. Stop Thinking So Much
To run successful content marketing campaigns, you need to stop thinking so much as well. You can't sit around and over analyze all day. Don't stress if you think it's too many words or too long of video--just go with it. If someone disagrees, don't stress out because you can't please everyone. You'll need to develop somewhat thick skin and go with your gut.
What are some tip for content marketing campaigns you use?