Wednesday, December 3, 2014
Creating a Content Marketing Campaign
Who are you trying to reach and how will they find you?
Before creating anything for your content marketing campaign, you need to know who you're trying to reach. By doing so, you'll focus your content's topics and appeal to reach a specific group of people who will find your content interesting and informational. Don't waste your time trying to please everyone, because it's impossible. You'll be wasting your time trying to engage people who have no interest in what you're saying. After you've determined you're target audience, research keywords that your audience may use to find your content. Then, incorporate these keywords into your content once it's developed.
How will you reach them on a personal level?
Now that you know who you're going to target, you need to figure out how you'll reach them on a personal level to create brand loyalty to keep them coming back to your company time and time again. You'll need to not only create informative content that will grab their attention, but it must also connect with them to give the sense of a personal relationship with your company.
What type of content will engage your audience?
After you know who you'll be reaching and how you'll connect with them, you'll need to decide what type of content you'll use. Don't feel limited to using just one type. You can use various forms of content, such as blogs, articles, videos and pictures-- even a combination of more than one. No matter the type of content you use for your content marketing campaign, it needs to be quality and informative content with a strong call to action.
How will you distribute the content?
Now that you have your content, what will you do with it? How are you going to distribute it to reach your audience? There are a number of methods you can use to distribute your content. Depending on the type of content you've created, you can establish webpages, blogs, utilize social media accounts, YouTube and many more distribution outlets.
Creating a content marketing campaign can seem overwhelming, but it is worth the time you spend brainstorming. If you're worried about creating the content yourself, there are many professionals for hire that can help you with your content marketing campaign.
How did you create your content marketing campaign? How did you create content to connect with your targeted audience?