Monday, June 23, 2014

Tips to Boost Your Online Marketing Efforts

3 Steps to Dealing with Negative Publicity

At one point or another, every business is going to have to deal with an unsatisfied customer. Even when striving for unbeatable customer service, there is going to be one person you just can't please. As everything is now online, most unhappy customers turn to the internet to post their negative reviews or poor experience with a company. Dealing with negative publicity is a nightmare, but basically, it's inevitable.  


Pinterest Unveils Self-Serve Advertising

Pinterest is taking a huge step forward in the advertising world by unveiling their new self-serve advertising option. As the social media site has quickly gained momentum over the past 4 years, the site now wants additional methods to generate revenue. In return, the Pinterest self-serve ads will help small and medium business owners reach a wider internet audience.


4 Tips to Boost Your Influencer Marketing

 With everything always changing and evolving, it can be difficult to stay on top of the changes to maintain the best marketing strategy. What's trending this month will fade away next month. Methods that were effective this week, will fail next week. However, if you practice influencer marketing, you're more likely to stay ahead with your marketing strategy. But, what is influencer marketing?


3 Small SEO Mistakes that are Hurting Your SERP Ranking

SEO is a very complex area, which allows for a lot of room for errors. Despite hours and hours of effort to correctly optimize your website, you may be making simple SEO mistakes that are hurting your SERP ranking. Anyone can make these simple SEO mistakes, but most often, it's webmasters who don't fully understand the algorithm requirements, lack knowledge of proper white hat methods, or those who just have bad information in terms of SEO.

Monday, June 16, 2014

3 Steps to Dealing with Negative Publicity

At one point or another, every business is going to have to deal with an unsatisfied customer. Even when striving for unbeatable customer service, there is going to be one person you just can't please. As everything is now online, most unhappy customers turn to the internet to post their negative reviews or poor experience with a company. Dealing with negative publicity is a nightmare, but basically, it's inevitable.

Many business owners feel that if they ignore the negative PR, it will simply go away. Not true. When you leave issues unresolved with your customers, it makes other costumers feel as though you don't care about them. By not dealing with negative publicity, you're hurting your brand loyalty and overall image as a company.

Handling negative pr is very important, and although the issue may seem very complex, there are 3 simple steps you can take to begin resolving the issue.

Don't Ignore the Issue
Most customers feel their needs weren't met and their voice wasn't heard by a company when there has been an issue, which is often the driving force behind their negative review or comment. If you ignore them, you're only strengthening their belief that your business doesn't care about their customers. You need to reach out and contact the customer who had a poor experience.

Admit to Any Wrongdoing
Next, you need to try to make amends with the customer after listening to their concerns. Admit to any wrongdoing that may have occurred on your behalf and take the steps needed to fix their issue. By admitting to your mistake, it will show you're a trustworthy company. You aren't just trying to make the problem go away.

Find Supporters
If all else fails, enlist a little bit of help. Find satisfied customers to speak on your behalf. If customers see the support you've gained from previous customers, that one negative review or comment isn't going to matter too much.

Dealing with negative publicity can be tricky, but it's something you need to address. The concept of "ignore it and it will go away" won't serve your company any benefits.

What steps do you take for handling negative PR?


Wednesday, June 11, 2014

Pinterest Unveils Self-Serve Advertising

Pinterest is taking a huge step forward in the advertising world by unveiling their new self-serve advertising option. As the social media site has quickly gained momentum over the past 4 years, the site now wants additional methods to generate revenue. In return, the Pinterest self-serve ads will help small and medium business owners reach a wider internet audience.

The new program allows business owners to pay to promote their pins, which will be very similar to the paid advertising options on Google+, Facebook, and Twitter. Although the new Pinterest ads will help generate revenue for the social media site, it's also said to be very beneficial for SMBs.

When creating the self-serve ads, advertisers will be able to analyze the interests of their followers based on the images they are pinning. Advertisers can then take this information and create a paid ad to target a broader audience.

Currently, the Pinterest self-serve ads are still in trial mode but are producing favorable results for those trying out the new product. If you've had success with the Facebook, Twitter, and Google+ ads, stay tuned for the official release date for the new advertising option.

Do you think the new Pinterest ads will be as effective as the paid ad services featured on other social media platforms? How will the new advertising option benefit SMBs?

Monday, June 9, 2014

4 Tips to Boost Your Influencer Marketing

With everything always changing and evolving, it can be difficult to stay on top of the changes to maintain the best marketing strategy. What's trending this month will fade away next month. Methods that were effective this week, will fail next week. However, if you practice influencer marketing, you're more likely to stay ahead with your marketing strategy. But, what is influencer marketing?

Influencer marketing involves targeting a very specific group of individuals, versus targeting everyone as a whole. However, in order to succeed with influencer marketing, you need to know who you're targeting and how to reach them. These 4 tips will boost your influencer marketing and help you withstand the changes in the marketing industry.

Get to know your audience
Before you can implement any marketing strategy, you really need to get to know who you're targeting. You need to get inside the heads of your audience to understand what will appeal to them, what they want, and what they need.

Reaching your audience
After you understand who you'll be targeting, you need to plan a course of action to begin engaging them. This involves more than the content you'll use to reach them and networking platforms. You also need to figure out the tone of voice you'll use to reach them. Next, plan out the content you'll use and the marketing channels to reach them. For example, will you be serious or funny? Will you use blog posts or videos?

Pay attention
In order to stay ahead of the game, you also need to pay attention to what your audience or influencers are talking about to take advantage of engagement opportunities. It's all about timing and you don't want to miss an opportunity by not paying attention to what your audience is discussing.

Get involved
We all know it's important to to make our followers feel special and important. This is even more true with influencer marketing. You need to reach out to people directly, not just the group as a whole. In order to achieve this, you need to be using the right tools and marketing platforms. While doing so, you need to maintain your engagement. It's not a once a month deal. You need to communicate with your followers regularly, and then stay on top of it.

When you're trying to boost your influence marketing, it's a great idea to use analytic tools to measure your activity. As marketing can be a lot of trial and error, by monitoring your activity, you're better able to fine tune your strategy to discover what really works.

What tips do you have to boost your influencer marketing?

Do you need help finding and targeting a direct audience for your marketing strategy? Give me a call today to discuss your influencer marketing strategy. 

Monday, June 2, 2014

3 Small SEO Mistakes that are Hurting Your SERP Ranking

SEO is a very complex area, which allows for a lot of room for errors. Despite hours and hours of effort to correctly optimize your website, you may be making simple SEO mistakes that are hurting your SERP ranking. Anyone can make these simple SEO mistakes, but most often, it's webmasters who don't fully understand the algorithm requirements, lack knowledge of proper white hat methods, or those who just have bad information in terms of SEO.

Here are some simple SEO mistakes you may be overlooking that are hurting your SERP ranking:

1. Duplicate Content
We all know you shouldn't post duplicate content because it essentially means you're competing with yourself. Plus, Google wants original and quality content. But, did you know duplicate content extends beyond duplicate blog posts and website content? Duplicate content also involves duplicate META descriptions, headers and page titles.

2. Lack of Content
A huge problem I see with many websites, especially e-commerce sites, is lack of content. Many webmasters are so focused on providing a clean and crisp look to their website, that they totally skimp on the content. Each website page should have roughly 250 words. By skimping on website content, you're not giving Google enough information to properly index your page. Plus, you're not giving your readers the information they crave.

3. Forgetting About Your Readers
Many webmasters spend so much time getting their website to accurately portray their business in order to produce sales that they forget about the readers. Your number one goal should be to provide a quality site your readers will enjoy and want to return to and share with others. Then, you need to focus on the SEO end and other factors.

Although they may not seem very important, these small SEO mistakes will actually hurt your SERP ranking. The best way to avoid making any mistakes that will hurt your SERP ranking is to become properly educated in terms of SEO or hire an SEO professional to get the job done right the first time.

What are some small SEO mistakes you often see that can hurt SERP ranking?