While word-of-mouth is valuable, it's not the most effective means to generate an ROI. With 75 percent of SMBs admitting online marketing drives new customers, they remain hesitant to increase their online budget.
Small business owners need to stop fearing their online marketing budgets. By spending more to invest in their future, business owners will increase profits to prevent any financial loss from the increased budget.
For those who are handling their online marketing on their own, the best route is to hire a professional online marketer to increase the likeliness of a return on their investment.
Don't let the fear of cost hold you back from an almost certain guarantee of increased profits. Reevaluate your marketing budget to allow more room for online marketing.