Tuesday, January 27, 2015

3 Things All Self-Published Authors Need

The fundamentals of SEO for the average joe
There are 3 key things all self-published authors need in order to be successful because you may come to find that it's difficult to time maintain regular profits. But, after publishing my first book, I learned that it can be accomplished by taking time to build your online presence, increase your marketing, and make yourself easily searchable online. All self-published authors must have an author website, a blog, and a strong social media presence to ensure profitable book sales. It's best to start 3 to 6 month prior to releasing your book, but it's never too late.

Author Website
An author website is an absolute must because it allows your readers to learn more about you and your book. Plus, it boosts your credibility. A well developed author website allows your name and your book to become more searchable when using SEO along with abiding by Google's guidelines. This results in an increase in your online visibility and profit potential.

When creating an author website, include a biography section, information about your book, where it can be purchased, and any media or up coming events surrounding the release of your book. Your website should include contact information, any discounts, or need-to-know information about you or your book.

Blog
A quality blog is another must have for all self-published authors. A blog allows you to communicate with your readers to learn more about you and your book. Not to mention,it's one of the top ways to promote leads and conversions, build ranking, and establish awareness.

You can share your experiences as a writer, writing tips, or general information about your writing career. Your blog and website should be linked to one another to increase your online visibility to allow your readers to learn more about you with ease. Your blog should be updated at least once a week to keep a steady flow of traffic to your blog.

Social Media Presence
A strong social media presence is another must for self-published authors. By developing a social media presence, you'll increase your book sales by getting your name and the name of your book out to more people. Most authors find it very beneficial to create a Facebook fan page to allow their readers to stay up-to-date about the latest information. Plus, they can engage in discussions with other readers.

There are many social networks you can use, such as Twitter, LinkedIN, and Google+.

Many authors worry about the success of self-publishing, but it can be accomplished if you take the time to market yourself and your book. Getting your name and the name of your book in as many places as possible is key to increasing your book sales.

How do you promote your book?

Tuesday, January 20, 2015

Stop Speaking in Keywords

Spoken Search
Stop speaking in keywords
It's no secret that the world of SEO has changed dramatically over the last few years. One of the areas that has changed the most are keywords and how we use them. Before, keywords such as "Ohio dentist" were acceptable. But, not any more. Now, you need a more natural approach that sounds as though you're speaking. When we speak, we hardly use the phrase "Ohio dentist." Instead, we say "where is a dentist in Ohio?" or "who is the best dentist in Ohio." Your keywords need to sound as natural as possible if you want to keep a positive front with Google. As a word of advice to stay on their good side and to reach more viewers-- stop speaking in keywords!

Spoken Search

The Google Panda algorithm turned the SEO world upside down. Now, even years later, we are still seeing the results as updates to the algorithm are released frequently. But, that's not the only change. Technology has changed and so has the way Internet users are searching for information.

Now, mobile device searches surpass those of desktops, with an average of 4 out of every 5 Internet users searching via mobile device-- that's about 88 percent of internet users. Along with the increase in mobile device use, the searching process has changed. We now have the opportunity to use voice-to-text searches, which allow Internet users to speak naturally to search for the information they need. This just further emphasis the fact that your keywords need to sound natural and not like, well, keywords.

This new world of spoken search is much more valuable in current times. Yes, it's still important to research keywords and choose the best keywords possible, but it's equally as important to make sure they flow smoothly in your content to sound natural.

So, here's my advice for the day-- use your keywords as if you are speaking. Stop sounding like a robot by trying to use the keywords exactly as they appear in your keyword research. It's ok to use variations of the keywords. By doing so, you'll boost the quality of your content, which we all know is the only way to succeed in today's world.

Are you still speaking in keywords? How do you feel spoken search has directly impacted how you use your keywords?

Tuesday, January 13, 2015

Maximize the Success of Your Business with Merchant POS Processing

As 2015 gets underway, now is the time to rethink your payment processing. Merchant payment processing has transformed over the last couple of years. Now, your point-of-sale system is capable of handling so much more than just payments and transactions. With the latest technology and processing solutions, such as those offered by POS Processing, you're able to track inventory, monitor the financial health of your business, accept mobile payments, and so much more. The comprehensive solutions allow you to streamline the way you manage your business, allowing you to increase your bottom line while saving time and eliminating error.

Payment Processing
The world of payment processing has diversified. Now, you no long need separate terminals to accept credit and debit card transactions. The latest technology, like the Clover Station from POS Processing, includes all-in-one terminals, eliminating the need for numerous pieces of equipment. Plus, the new terminals allow you to manage employees, track inventory, and review critical financial information regarding the health of your business. The new POS systems not only save you time and hassle, but money in the long run as they grow with your business with integrative features.

Mobile Transactions
Everyone is on the go, and in today's world, your business needs to be on the go, too. You're able to take your business to where your customers are by using mobile payment processing. Clover Mobile and Apple Pay allow you to accept payments from anywhere, simply and instantly. You'll keep up with customer demands while increasing your bottom line as you remain competitive in today's world.

Secure Software
Credit card fraud and hacks are a top concern for businesses and customers. However, by upgrading to the latest POS solutions, your business and your customers will be protected by the top security features that meet industry standards. You'll never have to worry about a threat again as the systems automatically update for the latest version of the software. 

Analytic Data
When choosing a quality merchant solutions company, like POS Processing, your business will benefit from comprehensive insights that you're able to leverage in your favor to boost the success of your business. For example, you're able to use the data to track marketing cycles, understand your customers, and adjust marketing campaigns. You're able to dig deeper into your business's performance to make critical changes to your business's performance.

Start 2015 off with your best foot forward. Choose merchant solutions that work for you to help your business grow.

How will your business benefit from the best merchant processing solutions this year?

Tuesday, January 6, 2015

Content Marketing Tips for 2015

Foundation to an Effective Content Marketing
Strategy

Many are unaware of the fact that you need a content marketing strategy-- just as with social media, PPC, and SEO. Without a strategy, you're essentially wandering around, not really going anywhere. You don't have a path to follow to reach your ultimate goals.

Nearly 80 percent of marketers have an effective content marketing strategy in place to increase brand awareness, SEO, SERP, generate leads, produce conversions, and increase overall ROI. Due to the necessity of content marketing, marketers spend 39 percent of their total marketing budgets on content marketing.

Of course, the foundation to any successful content strategy begins with the content. The days of just throwing up a blog, spinning an article, or using the same content twice are gone. Now, you need to put serious thought and consideration into the type of content you'll create. Then, a professional content writer will need to create the content to ensure quality for maximum results.

As we head into 2015, content marketing is predicted to be bigger than ever in addition to the 91 percent of B2B marketers already using the marketing tactic. To start out with your best foot forward, here are the basic content marketing tips for 2015.

Only Produce Quality Content
In light of the Google Panda algorithm, quality content means more now than ever before. Producing high quality content needs to be your top priority, which is why it's often best to hire a content writer. In order to produce high organic traffic, the content needs to be informative, engaging, and give viewers a reason to click your content. As a result, you'll have more leads and conversions as viewers share your content, causing return visits and increased brand awareness. Naturally, SEO and ranking will increase and it will aid your SEM.

Aim to Educate
Although your main objective is to increase revenue, your content should aim to educate, not sell. With a unique approach, educate your viewers with new information that will directly benefit them. Then, work in your product or service, but don't be too pushy. No one likes to feel like a dollar sign. If a viewer feels you're only out to get their money, they are going to turn away.

Be Diverse
Content marketing covers a broad platform. Many just think of blog posts and articles, but content marketing goes so much deeper. Be diverse when picking your forms of content. Don't forget about newsletters, ebooks, videos, case studies, infographics, press releases, market research, and so much more.

Relevant Distribution
Distribution goes a long way in terms of your success. If you choose the wrong distribution outlet, your strategy fails. If you limit yourself to one or two outlets, you're hurting your expansion. Choose the most relevant distribution outlets where you know you'll find your customers. Don't feel limited to only using a couple of methods. Get a little creative and think beyond the normal routes to extend the reach of your content.

Content creation should not be taken lightly. It's essential the content you create and distribute is of the highest quality and value to your viewers. As a result, all of your marketing campaigns, SERP, and overall online health will flourish.

Do you need help with your content marketing? Contact me today to discuss your options.