Wednesday, March 25, 2015

Writer Wednesday: What to do when editors cross the line?

Ok, I'm starting something new on my blog. Over the last few years, I spent a great deal of time focusing on SEO and marketing, which has left me forgetting about my writing buddies. It's time for me to get back to my roots and not only help businesses succeed, but my writing friends. This is why I've decided to start Writer Wednesday, where I will offer tips and advice to writers to help them grow their career. So get ready, here's the first installment in the new weekly addition:

What to Do When Editors Cross the Line

When you choose to be a freelance writer, you also have to take on the task of dealing with editors. Although most editors you work with are a delight and helpful by offering great advice and information. However, some editors can be very rude and difficult. There are simple tips you can use to evaluate the situation about how to properly handle a rude editor.

Although editors are there to assist writers, sometimes an editor will feel superior to a writer and try to use that power to their advantage and against the writer. This can lead to deconstructive criticism, rude comments, and offensive behavior. This type of behavior from an editor can cause your first instinct to fire back at them, but this will make the situation worse. It is important to remain professional, no matter what the circumstance.

Remain Professional Although editors may cross the line with rude and offensive behavior, it's vital for your career and self image to remain professional. It can be very tempting to fire back rude comments, but you must practice self restraint when dealing with rude editors. If you fire back at the editor with rude comments, it can damage your career. Rude behavior can give a company cause to terminate a writer, no matter how great their skills.

Evaluate the Situation Before reacting to an offensive editor, you must evaluate the situation. Look back at your work and the editor's comments. Was it your best work? Did you follow the assignment guidelines? Did you meet the deadline?

If you answer "no" to any of these question, it may be the reason behind your editor's comments. Editors rely on writers to take care of their responsibilities. If a writer does not do this, it can be very aggravating to an editor. Although offensive behavior is not appropriate, it may help explain why the behavior occurred.

Make a Decision Once you have evaluated the situation, you may be forced to make a decision. If the behavior continues, you may need to sit back and think whether or not the job is worth keeping. Is it worth dealing with a rude editor or is it time to move on? If the job is worth keeping, all you can do is take care of your responsibilities as a writer and remain professional. If you choose that it's time to leave the company, politely and respectively give your resignation notice.

Dealing with rude and offensive editors that cross the line is difficult enough. Remaining professional about the situation and carefully evaluating the experience is vital when dealing with an editor who has crossed the line. Also, try to take it as a learning experience as to what you can do next time to do better.

Monday, March 23, 2015

Google Mobile-Friendly Algorithm will Send Shock Waves Through the SEO World

You've probably heard by now that Google is releasing their mobile-friendly algorithm on April 21st, which will promote mobile-friendly sites and index apps for more relevant mobile search results. Although Google stated the impact would be "significant," it turns out that the impact will be larger than anyone first anticipated, sending shock waves  throughout the SEO world.

In addition to Google's announcement, Google's Zineb Ait Bahajji said that the impact will be larger than the release for the Google Panda and Penguin algorithms. The worldwide release of the mobile algorithm will impact all countries and all languages. What's this mean for you? If you haven't taken the time to properly mobile optimize your website, get ready to disappear from mobile search results.

With over half of internet searches coming from mobile devices, your website traffic will take a tragic hit if you aren't prepared for the mobile-friendly algorithm. To earn that "mobile-friendly" label, now is the time to take action.

Properly configure your website to support all mobile devices.

Run your website through the mobile-friendly test tool.

And, get those apps properly indexed.

If not, be prepared to suffer the wrath of the mobile-friendly update.

The world of SEO is changing and you need to jump on board with these changes if you stand any chance of surviving in today's world.

Are you ready for the mobile-friendly algorithm?

Monday, March 2, 2015

Pinterest Beta Testing Now Available with Red Rocket Media

Pinterest has officially launched it's advertising platform; however, it's not available to everyone. The latest advertising feature is currently only available to marketers, but that doesn't mean you have to miss out. Red Rocket Media has been granted access to the exclusive Pinterest Ads and is ready to help your business make the most of the ads before your competitors have access.

Red Rocket Media and I are working together to connect a limited number of businesses to the new marketing platform by offering the opportunity to take part in a unique beta testing program. Although the exact success rate of Pinterest ads remains unknown, Red Rocket is confident in their ability to drive conversions to your website through the use of the ads.

As Red Rocket can guarantee their results on other social media platforms, Red Rocket is offering the beta testing program to fine tune their Pinterest advertising skills while you benefit from the results. Red Rocket will promote your pins to a targeted audience to potentially generate an increase in sales.

With Pinterest producing as much as 400 percent more revenue clicks than Twitter, you have a rare opportunity to take your business to the next level by joining the Pinterest beta testing program.

Don't miss out on this one of a kind opportunity. Contact me today to learn how you can get your name on the list to begin benefiting from Pinterest adverting.