Tuesday, July 26, 2016

How is Digital Marketing Impacted by Verizon Buying Yahoo?

verizon buying yahoo
There’s a new player on the digital marketing field—Verizon. Verizon and Yahoo officially announced that Verizon is buying Yahoo for $4.8 billion. Included in the deal are most of Yahoo’s assets. Verizon isn’t new to joining the search engine world as they acquired AOL in 2015 for a similar price tag of $4.4 billion. Verizon plans to merge the assets and integrate the two companies into one another under the reported leadership of Marni Walden, EVP and president of production innovation and new businesses organization at Verizon. As part of the deal between Verizon and Yahoo, it's presumed Yahoo’s CEO Marissa Mayer will leave the company.

Wednesday, January 13, 2016

Flash Back: Top Internet Marketing News and Posts from 2015

How to Use Snapchat for Business Marketing 

In today’s digital world, we have numerous social media outlets at our disposal to use for marketing. Among one of the latest social platforms to gain traction is Snapchat. Snapchat is a messaging app that allows you to share videos and pictures with fun captions or lenses to spice up the visual to send to friends and followers. While many view Snapchat as a trend among teens, it has actually turned into a viable means of marketing for businesses. As the social app continues to gain traction, Snapchat for business marketing is simply a smart choice.

Breaking the Myths: Press Releases for Your SEO Strategy

Press releases are evolving and becoming a common place in an SEO strategy despite the controversy surrounding whether or not they actually aid SEO. I'm here to tell you, yes, press releases will boost your SEO strategy. I've taken the biggest myths about press releases to give you the facts to help you use press releases effectively to positively impact your SEO strategy.

Google Unleashes New Google RankBrain Algorithm 

Basically, RankBrain is the name Google is using for a machine-learning artificial intelligence system that will help process search results. The learning machine teaches itself how to do something, rather than following detailed programming.

Google Updates Local Pack: What You Can Do to Boost Your Local Ranking 

Last week, you may have noticed a slight difference to local results displayed on Google's Local Pack-- 3 results instead of 7. Google updated the search results displayed in the query to show fewer local business listings to allow for a more mobile-friendly experience. This redesign allows the results to fit better when searching from mobile devices.

Small Business Marketing: SEO or SMM? 

Many small businesses only choose SEO because they want a good ranking with high traffic to their site. So they spend time optimizing their site and develop a strong keyword strategy to support their blogging and content marketing. But, then they need a distribution outlet for their content marketing or they aren't going to see large results. The most popular and effective form of content distribution is social media, which is why you must invest in both. If you just stop at SEO, you're cutting your potential success in half.

Brand Awareness is the Key to Success 

Branding is the single most important aspect to creating a solid foundation to a business. Although many confuse branding with marketing, the two are very different. In fact, you can't even begin to think about marketing until you've established your brand. Your brand is essentially the face to your business. It shows your customers who and what you are to establish credibility and trust. Your brand works to build relationships with your customers to be the defining edge to push your business forward.

Google Mobile-Friendly Algorithm will Send Shock Waves Through the SEO World 

You've probably heard by now that Google is releasing their mobile-friendly algorithm on April 21st, which will promote mobile-friendly sites and index apps for more relevant mobile search results. Although Google stated the impact would be "significant," it turns out that the impact will be larger than anyone first anticipated, sending shock waves  throughout the SEO world.